Category Archives: Play Line

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The Sailor Moon license has gotten a steady workout since the first line of dolls was produced in 1993. In every country where the show has aired, fans of all ages have clamored for dolls of their favorite characters. There are dolls unique to markets in Japan, Europe, Italy, the US, Canada, and Asia. The Read More →

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Every new group of high schoolers, it seems, promotes one of their own to the position of ‘video diva’.  This position is usually held by a young woman with an overstated sexuality, a peppy song, and a mediocre voice. It is almost always an undeserved post with a rapid turnover rate. (Madonna has lasted, but Read More →

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To mangle an old phrase, “Irony, thy name is Mattel.” When the original Toy Story movie was still in the very early stages, Mattel flatly refused permission from Pixar to use Barbie in the story, feeling that the role as Woody’s sweetheart might make the B-girl look bad. Pixar shrugged and created the adorable Bo Read More →

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The motto for the Smartees dolls is “Smart friends for smart girls.” It’s an ambitious premise, but I have to admit I like it. Rather than attempting to have one doll that is everything to everybody, Smartees has created an initial line of four dolls each with their own career and history. The dolls each Read More →

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The Disney family of companies and Mattel have had a long and profitable relationship, happily intertwining their respective specialties to part the consumer from their money. They have also created some wonderful exclusive dolls. (Anyone else remember Toontown Stacie?) This particular doll is designed to celebrate the rollover year, and it helpfully provides a map Read More →

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Tree Trimming Barbie is this year’s supermarket store doll. If you enjoy informally-dressed holiday themed dolls, this line can be a real treasure. Each year’s doll is dressed in a casual outfit in preparation for a holiday activity. The price point on these dolls ranges from $10 to $12 (US), and they can be found Read More →

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If you’ve visited this site before, you probably know that I really like celebrity dolls. When properly done, I think dolls based on real people can add some much needed variety to a fashion doll collection. Just in time for the holidays, Mattel has shipped this gorgeous doll based on the singer/model/actress Brandy. So far Read More →

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Yo-yoing is one of those wonderful kid’s games that is ‘hot’ at least one time in every child’s life. This has been one of the ‘hot’ years for yo-yoing, and Mattel jumped right on the bandwagon with a line of Skipper dolls with yo-yoing action. The principle behind the action is simple- a lever in Read More →

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Perhaps because of the decision that Mattel and Toys ‘R’ Us had conspired to fix prices on fashion dolls, Toys ‘R’ Us is now producing their own line of low-end 11.5 inch dolls. The ‘Real Friends’ line, tactfully displayed in a separate aisle from the B-girl, has dolls, play sets, and tons of furniture, all Read More →

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This guy isn’t your typical fashion doll. Done on the 1:6 scale (the same scale Barbie uses) the Captain Action dolls were first introduced in the 1960’s by Ideal Toy Company, the same people who made Tammy. The idea behind Captain Action was to make an action figure that, through a change of costumes and Read More →

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